Unveiling the Intersections of Marketing and Feminism: The Routledge Companion to Marketing and Feminism

The Routledge Companion to Marketing and Feminism is a groundbreaking work that explores the complex and dynamic relationship between marketing and feminism. This comprehensive guide offers a critical analysis of the impact of gender on consumer behavior, brand strategies, and marketing campaigns. Delving into case studies, theoretical frameworks, and expert perspectives, this book provides a deep understanding of the evolution of gender representation in marketing.

Key Features

• Examines the historical and contemporary intersections of marketing and feminism
• Explores the impact of gender on consumer behavior and decision-making
• Analyzes brand strategies and marketing campaigns through a feminist lens
• Presents case studies of successful and controversial marketing campaigns
• Offers theoretical frameworks for understanding the role of gender in marketing
• Features contributions from leading scholars and practitioners in marketing and feminism

Target Audience

The Routledge Companion to Marketing and Feminism is an essential resource for:

The Routledge Companion to Marketing and Feminism (Routledge Companions in Business, Management and Marketing)

by Pauline Maclaran

5 out of 5

Language	:	English
File size	:	14341 KB
Screen Reader	:	Supported
Print length	:	488 pages

FREE

• Marketing professionals and practitioners
• Academics and researchers in marketing and gender studies
• Students in marketing, advertising, and communication
• Anyone interested in the intersection of marketing and feminism

Edited by Erin McPherson
Erin McPherson is an Associate Professor of Marketing at the University of British Columbia. Her research focuses on the intersection of marketing and gender, with a particular interest in the representation of women in advertising.