Proven Steps to Turn Good Brands into Global Brands: The LASSO Method
4.8 out of 5
| Language | : | English |
| File size | : | 4130 KB |
| Text-to-Speech | : | Enabled |
| Enhanced typesetting | : | Enabled |
| Word Wise | : | Enabled |
| Print length | : | 348 pages |
| Screen Reader | : | Supported |
About the Book
In a rapidly globalizing world, it's more important than ever for brands to have a global presence. But how do you take your brand from local to global? How do you build a brand that can resonate with people all over the world?
In his groundbreaking book, Proven Steps to Turn Good Brands Into Global Brands Through The Lasso Method, branding expert Jack Trout reveals the secrets to building a global brand. Based on his years of experience working with some of the world's most successful brands, Trout has developed a step-by-step method that can help any brand achieve global success.
The LASSO Method
The LASSO Method is a five-step process that helps brands:
- Launch your brand globally
- Adapt your brand to local markets
- Scale your brand globally
- Sustain your brand's growth
- Optimize your brand's performance
Each step in the LASSO Method is essential for building a global brand. By following this process, you can increase your brand's reach, build a stronger connection with customers, and achieve lasting success.
The Benefits of Going Global
There are many benefits to going global, including:
- Increased market share
- Higher profits
- Stronger brand equity
- Improved customer loyalty
- Greater competitive advantage
If you're ready to take your brand to the next level, then Proven Steps to Turn Good Brands Into Global Brands Through The Lasso Method is the book for you. With its step-by-step guidance and expert insights, this book can help you achieve your global branding goals.
Free Download your copy today and start building your global brand!
4.8 out of 5
| Language | : | English |
| File size | : | 4130 KB |
| Text-to-Speech | : | Enabled |
| Enhanced typesetting | : | Enabled |
| Word Wise | : | Enabled |
| Print length | : | 348 pages |
| Screen Reader | : | Supported |
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Fabian Mitchell4.8 out of 5
| Language | : | English |
| File size | : | 4130 KB |
| Text-to-Speech | : | Enabled |
| Enhanced typesetting | : | Enabled |
| Word Wise | : | Enabled |
| Print length | : | 348 pages |
| Screen Reader | : | Supported |
